Finally, multi-level and multilevel marketing companies are taking a giant step of progress in providing their downlines with automated marketing systems. They have moved into the 21st century and are using technology to greatly help people build their multilevel marketing businesses. I myself am involved with two companies who provide these automated marketing tools. These forward-thinking companies are taking the one-one-one restaurant presentation out of Starbucks and onto the web with sites such as gotomeeting.com, where in fact the same presentation can be given to an organization all at once, instead of to one person at a time. These businesses are finally recognizing the inefficiency of old-fashioned MLM marketing techniques and are doing what to help their network marketing business builders become successful more quickly and easily than previously. Let’s now talk about the automated marketing system that truly leads an interested prospect, step by step, to the desired final result of becoming an associate of your multilevel marketing downline.
So, what exactly IS an automated marketing system? Usually it includes several key components. The first and most important component of the system is really a lead capture page, also known as a landing page. This can be a web page that someone may visit because of advertising, either online or offline, to find out more information about something, service or business. Usually on the lead capture page of the automated marketing system there’s some cleverly written copy, or even a video for them to watch, which will cause the person to want more info and go further down the line toward becoming a member of your organization. An essential feature of the lead capture page is the opt-in form. This form asks the individual viewing the site to provide you with their name, email address, and when you would like, even their contact number, before you provide them with more information.
That’s really exciting, because this one step, and whether they choose to take it, is what separates the information gatherers from the those who are hot for whatever it is you need to offer. Are you aware the importance of what I simply wrote? marketing automation tool Individuals who fill out the opt-in form have raised their hands and showed you they are very interested in what you have to offer, plus they are giving you permission to advertise to them. Each person who opts directly into your site becomes what is referred to as a pre-qualified lead, this means they have just pre-qualified themselves as an interested prospect! Which has just eliminated the majority of the work for you in finding out who would like to hear your story and who doesn’t. With that one landing page, just how many people did you will need to speak to so as to obtain their contact information? Normally, zero one! Sure, in some instances you will speak to someone throughout your day and verbally send them to your site (squeeze page).
Even right there for the reason that one step do you see how the conversation has changed? You aren’t trying to sell the complete idea right there and create another ending up in them, you’re just sending them somewhere to obtain additional information on their own, and if they would like to know more, they will let you know! Moreover though, with this automated lead generating marketing system, as soon as you get all of the components up and running and you also are driving traffic to your site (more about that in a forthcoming article), it is on autopilot for you personally! Are you beginning to understand how valuable this kind of automated marketing system could be?
Once the reader has opted directly into receive more information, that’s where the MLM companies with automated marketing systems truly deliver. Some really great companies provide you, the network marketer, with excellent marketing pieces that explain the business to the prospect in one or a group of videos, and they provide a way for the chance to do this. By that After all there is usually a link for them to sign up or look at your waiting list, rendering it virtually effortless for you to bring them under you in your downline. If they don’t sign up then and there, though, all is not lost. That’s where the next key component of an excellent automated marketing system is necessary.
The next important section of an automated marketing system is what is called an autoresponder. Remember when your prospect opted directly into your marketing system to learn more about your business? Well, they handed you valuable information about themselves – their name, their email, and according to the opt in form, their contact number. The autoresponder allows you to collect those email addresses and keep them stored in a database to be able to easily send follow-up emails to them as a group, instead of sending out individual emails.
Guess what else autoresponders can perform? You can create a number of emails and designate on which days you’ll send them to each prospect, even if they were added to the database on different days! So, you only need to write them once, the autoresponder takes care of the rest. It really is sheer genius. One of these of an autoresponder site is aweber.com. There are certainly others as well. Better yet, the MLM and network marketing companies who are providing you with automated marketing systems usually have an autoresponder set up for you within that marketing system!
Ultimately, an excellent MLM automated marketing system drives your prospects to join a live recruiting webinar that is usually done by the master marketers of the company, using sites like gotomeeting.com or gotowebinar.com. That is invaluable for you, because let’s face it, anyone initially of their multilevel marketing career isn’t very savvy at giving the presentation and making conversions happen; that comes with practice and listening to the masters.By using all the components described above within an automated marketing system to create your MLM or multi level marketing, you can see that many more opportunities for folks to join up with you are provided. It no more depends on that 5 minute conversation you have using them on the opportunity meeting in the course of your day.